Die Reklame. Eine Untersuchung über Ankündigungswesen und Werbetätigkeit im

Name: Die Reklame. Eine Untersuchung über Ankündigungswesen und Werbetätigkeit im
Author: Mataja

1916

[Title Page and Publication Details]: Title page and publication metadata for the second edition of Victor Mataja's seminal work on advertising and commercial promotion, published in 1916...

Table of Contents · 76 segments

Title Page and Publication Detailstheoretical

Read full text

Preface to the First and Second Editionstheoretical

Read full text

Table of Contents and Abbreviationstheoretical

Read full text

Chapter 1: Sales and Purchasing Activitychapter

Read full text

Chapter 2: The Essence and Principles of Advertisingchapter

Read full text

Chapter 3: Overview of Advertising Mediachapter

Read full text

Chapter 4: Economic Significance of Advertising (Part 1)chapter

Read full text

Chapter 4: Economic Significance of Advertising (Part 2 - Negative Effects)chapter

Read full text

Chapter 4: Economic Significance of Advertising (Part 3 - Costs and Art)chapter

Read full text

Vertriebstechnik und Vertriebsförderungchapter

Read full text

Vertriebsförderung durch die Beschaffenheit der Leistungenchapter

Read full text

Die Organisation des Vertriebeschapter

Read full text

Geschäftseinrichtungen von Reklamewertchapter

Read full text

Volkswirtschaftliche Würdigung der Vertriebstechniktheoretical

Read full text

Die Organisation des Reklamewesens: Vorbemerkung und Akteurechapter

Read full text

Spezialisierte Berufe: Preßagenten, Akquisiteure und Hilfsgewerbechapter

Read full text

Sales Personnel and Direct Selling Techniqueschapter

Read full text

Commercial Travelers and the Impact of Cartelschapter

Read full text

The Shift from Personal Selling to Print Advertisingchapter

Read full text

Exhibitions, Information Bureaus, and Specialized Literaturechapter

Read full text

Advertising Education, Exhibitions, and Professional Associationschapter

Read full text

The Increase of Advertisements and Their Effects on the Presschapter

Read full text

Advertising as a Lever for Large-Scale Enterprise and Social Criticismtheoretical

Read full text

Historical Development of Information Bureaus and Intelligence Gazettestheoretical

Read full text

The Expansion of Advertising into Ideal and Political Spherestheoretical

Read full text

The Risks of Commercial Influence on Editorial Integritytheoretical

Read full text

The Cleansing of the Advertising Sectionchapter

Read full text

Business Policy and Legal Responsibility in Advertisingchapter

Read full text

Circulation Figures and Transparencychapter

Read full text

Editorial Advertising and Hidden Promotionchapter

Read full text

Support for Advertisers and Promotion Departmentschapter

Read full text

The Organization of the Advertising Marketchapter

Read full text

Advertising Technology: The Nature of Announcementschapter

Read full text

Umfang und Nachhaltigkeit der Propaganda: Stetigkeit vs. Gelegentlichkeittheoretical

Read full text

Wirkungshäufung und das Gesetz des abnehmenden Ertragestheoretical

Read full text

Differenzierung der Werbewirkung: Erziehliche Propaganda vs. Gelegenheitsgeschäftetheoretical

Read full text

Die Tendenz zum Großbetrieb in der Reklametheoretical

Read full text

Die Frauen und die Reklame: Psychologie der Konsumentintheoretical

Read full text

Das Warenhaus als psychologisches Verführungssystemtheoretical

Read full text

Wissenschaft und Reklametechnik: Die Rolle der Psychologietheoretical

Read full text

Methoden der Werbeforschung und Zukunft der Werbelehretheoretical

Read full text

Das Wachstum und seine Gründe: Wirtschaftliche Entwicklungchapter

Read full text

Reklame und der kapitalistische Großbetriebchapter

Read full text

Bedürfnisweckung und Konsumverhaltenchapter

Read full text

Technische Innovation und Bildung als Wachstumsfaktorenchapter

Read full text

Expansion der Reklame in nicht-kommerzielle Bereichechapter

Read full text

Der Selbstvermehrungstrieb und die Grenzen der Reklamechapter

Read full text

Counter-tendencies to Advertising Growth: Consumer Cooperatives and Public Enterpriseschapter

Read full text

The Impact of Cartels and Trusts on Advertising Expenditurechapter

Read full text

Professional Ethics and Voluntary Restrictions on Advertisingchapter

Read full text

The Department Store: Origins and Economic Logic of Mass Saleschapter

Read full text

Department Store Tactics: Special Sales, Loss Leaders, and Newspaper Advertisingchapter

Read full text

The Department Store as a Cultural and Educational Institutionchapter

Read full text

Mail-Order Businesses: Definitions and Typeschapter

Read full text

The Concentration and Economic Structure of Mail-Ordertheoretical

Read full text

The American Model: Montgomery Ward and Sears, Roebuck & Co.chapter

Read full text

Advertising Techniques and Professionalization in Mail-Ordertheoretical

Read full text

International Expansion and Local Resistancechapter

Read full text

Ethics, Trust, and Customer Retention in Mail-Ordertheoretical

Read full text

Socio-Economic Impact and the Future of Mail-Ordertheoretical

Read full text

The Rise of Branded Goods (Markenartikel)theoretical

Read full text

The Relationship Between Brands and Advertisingtheoretical

Read full text

Impact of Branded Goods on Trade Organizationtheoretical

Read full text

The Conflict of Substitution and Price Maintenancetheoretical

Read full text

Retailer Resistance and the Advantages of the Brand Systemtheoretical

Read full text

Advertising's Influence on Industrial and Trade Organizationtheoretical

Read full text

State Regulation and Competition in Advertisingchapter

Read full text

The Protection of General Interests and Aesthetic Regulationchapter

Read full text

State Promotion of Advertising and Infrastructurechapter

Read full text

Advertising Taxes and Economic Considerationschapter

Read full text

Addenda and Updates to the Second Editionchapter

Read full text

Military Advertising and Final Addendachapter

Read full text

Comprehensive Bibliography: Economics and General Theorybibliography

Read full text

Bibliography: Specialized Branches, Psychology, and Techniquebibliography

Read full text

Bibliography: History, Law, and Ethicsbibliography

Read full text

Subject Index (Sachregister)bibliography

Read full text