Rothbard’s essay presents an intellectual biography of Keynes that connects Keynesian economics to Keynes’s character, class position, and moral philosophy. Its thesis is that Keynes’s public doctrine grew out of ego, elite consciousness, contempt for bourgeois restraint, and a taste for power. Rothbard makes personality the point of entry:
JOHN MAYNARD KEYNES, the man—his character, his writings, and his actions throughout life—was composed of three guiding and interacting elements.
The structure follows this claim genealogically: Cambridge privilege, the Apostles, Bloomsbury, Moorean ethics, Burkean politics, economic opportunism, India, The General Theory, political economy, and concluding judgment. The Apostles matter because Rothbard sees them as a miniature ruling class, trained in secrecy and superiority:
They were also a self-consciously intellectual elite, especially interested in philosophy and its applications to aesthetics and life.
The philosophical core lies in Rothbard’s reading of G. E. Moore’s influence. Keynes and his circle, he argues, embraced aesthetic and personal goods while rejecting binding rules of conduct. Keynes’s retrospective language supplies Rothbard’s key evidence:
We were, that is to say, in the strict sense of the term, immoralists.
For Rothbard this was not youthful excess but a durable refusal of principle. The Burke chapter carries the same argument into politics: Keynes admired expediency, present advantage, and rule by a cultivated elite. Economics, policy, and ethics thus converge in one disposition:
"I am afraid of ‘principle,’" he told a Parliamentary committee in 1930.
Rothbard then portrays Keynes the economist as tactically brilliant but intellectually irresponsible: thinly trained, convinced of his originality, quick to reverse positions, and willing to misrepresent rivals. The sections on speculation and India extend the charge. Keynes is depicted as a financier who condemned speculation while practicing it, and as an imperial administrator who treated India as a site for monetary management. His imperial assumption is captured in the cited judgment that “it was better to have Englishmen running the world than foreigners.”
“Selling the General Theory” asks why Keynes conquered economics so quickly. Rothbard denies the standard story of scientific revolution:
The General Theory was not truly revolutionary at all but merely old and oft-refuted mercantilist and inflationist fallacies dressed up in shiny new garb, replete with newly constructed and largely incomprehensible jargon.
Its success, he argues, came because governments wanted license for deficits and inflation, while young economists wanted a weapon against their elders. Keynes’s obscurity, charisma, Cambridge prestige, and historical simplifications helped turn older inflationist doctrines into modern economics. The new teaching authorized states, in Rothbard’s phrase, “to spend, spend, and spend.”
Rothbard’s reconstruction of The General Theory is sociological: consumers are passive, savers are bourgeois obstructions, investors are irrational bearers of “animal spirits,” and the state is the rational directing class. Hostility to thrift becomes deficient-demand theory; interest becomes a monetary variable; creditors become targets of the policy Keynes called the “euthanasia of the rentier.”
The state, guided by experts, is then assigned control over investment. Rothbard treats Keynes’s call for “a somewhat comprehensive socialisation of investment” as proof that Keynesianism is not liberal capitalism but state control under nominal private ownership. This leads to his harshest claims: affinities with fascist planning, anti-Semitism, and aristocratic hostility to proletarian socialism. He stresses Keynes’s statement that his theory was “much more easily adapted to the conditions of a totalitarian state.”
The conclusion rejects Hayek’s gentler image of Keynes as a brilliant scholar. For Rothbard, Keynes remained consistent at the deeper level: anti-principled, statist, charismatic, and power-oriented. The final portrait is summarized in Rothbard’s phrase: “a charming but power-driven statist Machiavelli.”
The essay’s relevance lies in its counter-mythology. It is an Austrian-libertarian attempt to explain Keynesianism as a cultural and political event: the rise of elite managerial economics that transformed older warnings against inflation, deficits, and planning into professional orthodoxy.
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