This file is a short, single-author political-economic essay by Ludwig von Mises, reprinted from The Freeman in 1960. Its scope is compressed but systematic: it moves from moral anthropology, to the historical struggle against status, to consumer sovereignty and capital accumulation, and finally to the claim that socialism destroys the material conditions of conscience and dissent.
Man's eminence is to be seen in the fact that he chooses between alternatives.
This opening move defines freedom before it defines economics. For Mises, man is a moral person because he can deliberate, suppress impulses, and choose ends. Ethical commands are meaningful only when addressed to agents who could have acted otherwise; coercion therefore does not merely inconvenience morality but cancels its premise.
This is why freedom is not only a political postulate, but no less a postulate of every religious or secular morality.
From this premise, Mises narrates liberal history as the abolition of caste, privilege, and imposed allegiance. The “bourgeois system” is not treated as a class regime but as the institutional form of voluntary choice. Its economic foundation is the market, where producers are disciplined by profit and loss and capital is continually transferred toward those who serve buyers best.
The economic foundation of this bourgeois system is the market economy in which the consumer is sovereign.
The essay’s central conceptual reversal is to deny that capitalism gives final power to capitalists. Owners command resources only so long as consumers validate their choices. Private property becomes, in Mises’s formulation, a public-service function under competitive pressure rather than a feudal privilege.
This is what economists mean when they call the market economy a democracy in which every penny gives a right to vote.
Representative government is presented as the political counterpart of this market order. Mises links capitalism with freedom of conscience, speech, press, and association, arguing that the same liberal movement displaced both aristocratic command and arbitrary monarchy. The “common man” becomes capitalism’s beneficiary through rising standards of living and widened access to goods and culture.
The polemical middle of the essay attacks socialist depictions of big business. Large firms, Mises argues, are large because consumers made them so; modern scale production brings technology and comfort to ordinary households. Corporate “power” remains conditional, since buyers can withdraw patronage.
The fundamental law of the market is: the customer is always right.
Capital accumulation is then made the hidden basis of prosperity. Mises rejects explanations of poverty that emphasize mere technical ignorance; production methods require saved capital embodied in tools, factories, and organization. In his account, American affluence arose because profits were reinvested, raising labor productivity and wages.
Under capitalism the acquisitiveness of the individual businessman benefits not only himself but also all other people.
This is the harmony-of-interests argument: entrepreneurs gain by serving consumers, and workers gain because capital accumulation increases the marginal productivity of labor. Statist policies, public spending, inflation, and attacks on saving are therefore presented as threats not only to business but to the material basis of mass well-being.
The final section rejects the separation of “economic” from “personal” freedom. Mises insists that religion, publishing, assembly, education, and dissent all require material means. A state that controls production can allocate jobs, paper, presses, halls, and broadcasting facilities, making formal liberties empty.
The freedom that the market economy grants to the individual is not merely "economic" as distinguished from some other kind of freedom. It implies the freedom to determine also all those issues which are considered as moral, spiritual, and intellectual.
The point culminates in a theory of dissent as materially grounded. Constitutional rights cannot survive if the government monopolizes the instruments through which ideas are expressed.
He who monopolizes all media of communication has full power to keep a tight hand on the individuals' minds and souls.
Mises’s relevance lies in this indivisibility thesis: markets are defended not only as efficient but as the institutional ecology of moral agency, pluralism, and opposition. His final warning is that socialism’s promised moral order becomes coercive uniformity once economic independence disappears.
The simple truth is that individuals can be free to choose between what they consider as right or wrong only where they are economically independent of the government.
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